商学院
课程编号：BK 课程名称：商学概论
Business Essentials
学 分：2 总学时：34 讲 课：34
内容提要：“商学”是关于工商企业发起筹建、组织运营、谋求良好绩效等经营管理全面流程的知识与对策体系。商学概论是为经管类学生以及对涉及企业经营管理全程的相关知识与实务感兴趣的外专业学生开设的专业基础课程。商学概论为后续专业课程提供一个企业的组织与运营的整体概念，因此既是商科知识体系的启蒙性课程，又是多数经管类专业课程的先导课程。研修商学概论，对经管类专业课程的深度学习，熟识企业全面运营过程，了解经营管理要点和难点大有裨益，是诱发学生专业兴趣，促使学生进入专业角色、树立专业信念和初具专业素养的专业教育平台。
本课程的内容共分六个部分。第一部分：“导论”，包括企业运营环境、商业伦理与社会责任、企业家精神、企业创立与所有权类型等重要内容；第二部分：“企业管理”，包括企业的组织形式、生产运营与质量体系等主要内容；第三部分：“组织中的人”，包括员工行为与激励、领导行为与决策、人力资源等主要部分；第四部分：“营销原理”，包括营销过程、消费者行为、定价、分销渠道以及促销等内容；第五部分：“信息管理”，包括商业信息技术、会计职能与会计信息等主要内容；第六部分：“金融与财务”，包括货币银行业务、财务管理等主要内容。
参考教材：《商学精要》（英文版，第8版），罗纳德·J·埃伯特(Ronald J.Ebert) , 里基·W·格里芬(Ricky W.Griffin)，中国人民大学出版社，2010年。 授课对象：经济、管理类各专业及全校文科院系本科低年级学生。 先修课程：微观经济学、宏观经济学 主讲教师：王真
BRIEF DESCRIPTION OF UNDERGRADUATE CURRICULA
COURSE CODE：BK
COURSE NAME：Business Essentials CREDITS：2
CLASS HOURS：34（THEORETICAL EDUCATION：34 ，PRACTICAL EDUCATION：0 ） ABSTRACT：Business is a set of knowledge and practice those which are involved with the process of business and management, respecting to business firm planning and starting up, operation and
organization, excellent performance making. Business Essentials is a fundamental course for business school students and non-business major students those whom are interesting in the knowledge and practice toward to the process of business and management. Business Essentials as an initiative course provides a globalconcept of the enterprise for students to study following specialized courses. It is an important educational platform for students to acquainted with business operation, inspire their academic desire, make clear the key elements and issues in business practice, cultivate the professional quality. There are six parts in this course. Part Ⅰ: Introduction. It contains business environment, business ethics and social responsibility, entrepreneurship, start-up and ownership structure. Part Ⅱ: Business
Administration. It contains organizational structure, operation and quality control. Part Ⅲ: People in Organizations. It contains employee behavior and motivation, leadership and decision-making, human resources. Part Ⅳ: Principles of Marketing. It contains marketing process and consumer behavior, pricing, distributing and promoting products. PartⅤ: Managing Information. It contains information technology for business, the role of accountants and accounting information. PartⅥ: Financial Issues. It contains money and banking, managing finances.
REFERENCE： Business Essentials, Ronald J. Ebert and Ricky W.Griffin, Ren Min University Press, 2010.
STUDENTS： business major students and art major students from all over the campus . PREREQUISITES： Microeconomics and Macroeconomics TEACHERS： Wang Zhen, professor
